Rabu, 03 April 2013

Cialis and the way Google works

Although some people believe in Bing, the majority of people around the world rely on Google to tell them what they need to know and find the things they want. In the search division, it would be fair to say Google has achieved a dominant position. Yet, curiously, it sits in the middle and never seems to accept it's accountable for whatever people use it to find. In this, Google is a little like the gun manufacturers who make the product and blame the people for the way it's used. Looking at the broader picture, of course, there's nothing to worry about. In its annual report on the top trends in searches, Google revealed the people in 2012 were obsessed by Whitney Houston, tried to learn how to do it Gangnam style, and were curious about the extent of the damage following Superstorm Sandy. This is all the usual interest in suicide, destruction and the latest dance moves, not forgetting Felix Baumgartner who, somewhat remarkably, has become the first person to break the sound barrier without the use of a vehicle. If you want to do the same, all you have to do is climb 24 miles up into the Earth's stratosphere and jump back down. But there can be a darker side to the way the searches work.
One of the most heavily marketed products is the erectile dysfunction drugs. No matter where you go or look, the odds favor you seeing an ad for one of the drugs. Open your emails and there's likely to be spam. So how would you feel if every time you input your name into the Google search box, the results came back linking your name to the erectile dysfunction drugs? This is what has happened to Beverly Stayart. She does not have the most common of names. If you Googled it you would expect to find a wholesome image. She's an advocate for animal rights, researches genealogy, writes poetry, and generally tries to live a quite life. Except she's consistently found Google links her name with the erectile dysfunction drugs.
Looking back, it was probably a mistake to sue because, as more people began to talk about her problem, more links were created between her personal name and the names of the erectile dysfunction drugs. Indeed, the longer the litigation has gone on, the worse the problem has become. It's like Google is punishing her for having the temerity to sue in an attempt to protect her good name. The most recent result has been a disappointment for Beverly Stayart. The 7th US Circuit Court has just ruled Google has not misused her name to generate advertising revenue. So even though our heroic lady has never taken a cent in commission, she's now actively helping to sell Cialis and the other drugs. You would think the least the manufacturers of Cialis would do is offer her a few dollars. But to them, it's all free publicity.

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